DesignGum

The NEED

The GOal

A Fresh Website

A Corporate Level Website

Syncari's marketing team was working hard to raise funding and was ready to invest in a complete website overhaul to handle all the marketing needs and product information. Being a data platform, they had many different uses of their product and how it could implement and improve their users' workflow.

Since Syncari was growing rapidly, they needed a website system to ease the complexity and cost of future design and development for additional pages and updates. We aimed to create a website light in complexity but still had style.

The Plan

The Results

Strategize and Create

A Robust Website System

We strategized with Syncari's Marketing team to wireframe the website's core pages. After that, we highlighted all the sections we could see being "reused" for additional pages. After a few rounds of design concepts, we landed the final design. We then added their content, then developed the site using WordPress.

Their new site acts like a living website that is constantly updated with new and fresh content. We were able to meet all the requirements from the marketing team and set them up with a design system to build additional pages requiring minimal design and development involvement. Since the website launch, Syncari has secured millions in funding, is named one of the ten best data startups, and has a loyal user base.

Website Design and Development

Because the Syncari Brand lacked any sort of visual direction, we had to figure out a style that seemed like it would work as a visual brand look for them. We created a new color pallet, typestyles, and iconography to help bring a branded look. All in all, this was a micro branding project, with a website being the end deliverable. After establishing the styles, we designed the first few pages and developed the site as a WordPress template. After the launch, we designed several more pages while their dev team took over the development.

Launch Project

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