Before we could design anything, we needed to establish a new name and define the brand. Through a series of meetings in a workshop format, we decided on a name, brand positioning, why statement, mission statement, brand values, and brand filter. We used all this newly defined information as the basis to start forming the brand and identity.
We created a new logo mark, fresh colors, and a visual identity system that reflected the new name. We kept the original blue and orange to hark back to the company's roots and expanded the color pallet to lighten the mood of the new brand. We also had the request to tie in a musical theme to the brand to represent the company's home base in Music City, aka Nashville, TN.
As part of the brand rollout, Resonant Education needed all new marketing collateral. We created business cards, print and digital stationery, corporate overview presentation, and a few examples to show the full potential of the visual system.
No brand rollout is complete without a completely new website. We worked with the Resonant Education team to map out and wireframe their new site with the new brand established. We then wrote all the content, then, designed and developed the new fully responsive website.