We created a new logo mark, brand pattern, chose fonts and refined thier current colors. We designed a visual identity system that was easy to apply. The owner of Finnleys is cares so much about her employees and customers, that we decided a heart that resembled love, be the center of it all and completes the "F" in Finnleys.
We packaged all the reasoning behind the design, and how to use the elements in a in highly stylized Brand Guidelines PDF. As Finnleys continues to grow, having a document like this will help direct and inspire future marketers or designers that would work with FInnleys in the years ahead.
Being armed with a fancy new identity, it was time to apply it to all of their important printed and digital assets. This included new signage as well as bags, tags, shirts, example advertising and business cards.