Having "Utility" as the basis of visual inspiration, we created a logo that had a utilitarian feel but still resonanted with them as a print business. To complete the identity, we finalized the font system and pulled the "chat" shape that could add additional visual interest to collateral.
As part of the new brand rollout, ABS Print Pros needed all new marketing collateral. Being a print company, we wanted to highlight thier product and service so we created business cards, wrote and designed an eight-page marketing brochure and designed a custom box to contain samples of thier products and all of which were done through thier business. We also included a few examples to show the full potential of the visual system.
No brand rollout is complete without a completely new website. Websites can either be an online business card, or be a useful tool to generate leads. Since ABS Print Pros preferred a more network approach to find new clients, we created a local-search focused landing page that gave an overview of what they do and prompted visitors to call them to discuss options. We wrote all the content, then, designed and developed the new fully responsive website which has become a constant source of leads for them.