From the Ground Up—Beauty on the Inside Results with Beauty on the Outside

931 Beauty Co.

Industry
Beauty Industry
Location
Columbia, TN
Services
Logo and Identity Design, Collateral and Signage

931 Beauty Co.

Industry
Beauty Industry
Location
Columbia, TN
Services
Logo and Identity Design, Collateral and Signage
From the Ground Up—Beauty on the Inside Results with Beauty on the Outside

931 Beauty Co.

From the Ground Up—Beauty on the Inside Results with Beauty on the Outside
The NEED
The GOal

Creative Direction

Be the “It” Place

Having a super clear vision for what their business is and who it's for, they needed a team to help create a visual brand that matched the vision and style they were after.
Besides offering the highest level of beauty services, They wanted to make an impression on the community that they are the chicest, hip place to get pampered but still be approachable and not exclusive.
The Plan
The Results

Strategize and Create

A Quickly Growing Influence and Staple in the Community

We got to work doing high-level brand strategy, and after going through our workshop, we had established the exact look and feel we were going after and encapsulated it as “LA Sunset Stroll”. We then created the entire visual brand system and design deliverables. We also assisted in the interior and exterior design creative direction, making this a full-circle branding project.
931 Beauty Co. has quickly built an excellent brand reputation locally, that they are featured in many national women's, bridal, and travel magazines. They are attracting better and better talent to join their team and exceeding sales goals every month. They are also continually highly rated in reviews. While you can't attribute all the success to the work we did, however, this shows passion, and good design can catapult your business.

Summary

931 Beauty Co. is founded by Jessie Mobley and her vision is dedicated to providing an upscale salon experience while also providing the most popular and on-trend cuts, colors, & styles. The salon is in the heart of Columbia TN offers an experience unlike any other.

Logo and Identity Development

Since the salon was going to be designed to highest of style and drawing inspiration from luxury brands, we strategized with the client and determined that we needed to create a logo and identity that was clean, simple and acted as an accent to their environment. The logo also needed to be reliable in multiple uses so we came up with a badge and horizontal variation of the logo for different types of applications. To complete the identity, we finalized the font system and added a simple line-pattern that could add additional visual interest to collateral.

Collateral Development

We created fresh and clean collateral to embody the 931 Beauty Co. brand. Since we had the identity pre-determined, we put the styles we created to use and it was easy to stay consistent with the overall brand.  931 Beauty Co. now has the elements they need to grow, prosper, and continue building their brand with visual consistency.

Lot's of

Projects

131%

Average ROI

108%

Average Organic Traffic Increase

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