931 Beauty Co. is founded by Jessie Mobley and her vision is dedicated to providing an upscale salon experience while also providing the most popular and on-trend cuts, colors, & styles. The salon is in the heart of Columbia TN offers an experience unlike any other.
Since the salon was going to be designed to highest of style and drawing inspiration from luxury brands, we strategized with the client and determined that we needed to create a logo and identity that was clean, simple and acted as an accent to their environment. The logo also needed to be reliable in multiple uses so we came up with a badge and horizontal variation of the logo for different types of applications. To complete the identity, we finalized the font system and added a simple line-pattern that could add additional visual interest to collateral.
We created fresh and clean collateral to embody the 931 Beauty Co. brand. Since we had the identity pre-determined, we put the styles we created to use and it was easy to stay consistent with the overall brand. 931 Beauty Co. now has the elements they need to grow, prosper, and continue building their brand with visual consistency.